Built for brains that work differently. Written by someone who gets it.
You have ideas—probably too many of them. You've started things that were genuinely good, things that fell apart somewhere between the excitement of beginning and the reality of finishing.
You call yourself lazy, or broken, or undisciplined, even though you know those words aren't quite right. They're just the only ones you have.
You're not lazy. You're stuck. And those are two completely different things.
At Books and Books in Miami for Time Anxiety
I'm Chris Guillebeau. I wrote The $100 Startup and eight other books. I visited every country in the world, which is its own kind of obsessive.
And fifteen years ago, I started a small publishing company called Unconventional Guides—practical resources for people who don't fit the standard mold.
This year, I'm bringing it back.
One thing I've learned after years of working with thousands of people who feel stuck: most productivity advice assumes your brain works a certain way. It assumes consistent energy, linear execution, and the ability to sit with boring work without you opening another tab to scroll endlessly.
If that's not how your brain operates, the advice isn't wrong. It just wasn't built for you.
Your brain works differently. That's not a bug—it's a feature.
—Chris Guillebeau
Each project from Unconventional Guides tackles a specific problem—not with generic advice, but with practical strategies that work even when your executive function has left the building.
All content is written and narrated by me. No publisher, no team. Just one person, solving one problem at a time. Guides, bundles, workshops, and a few surprises throughout the year.
Live in Philadelphia for the Side Hustle book
If any of this sounds familiar,
you're in the right place.
Get notified when new guides drop. No spam, no algorithm—just the occasional update from someone who gets it.
Or see what's available →